Templates make it easier to report on the results of your Facebook ads.

With Facebook advertising being a must for most businesses, keeping track of your ads’ performance and showing their performance to other people is vital to know how your campaigns are doing.

That’s why we’ve collected the best free Facebook Ads reporting templates to get you started. Whether you use Excel, Google Sheets, or other spreadsheet apps, you’ll find the right one for you right here.

Let’s get started.

Why Use Custom Facebook Ads Reporting

Although Facebook does offer native Ads Reporting dashboards, their limited capabilities make them useful only for very basic tasks. They often provide too much information, and the lack of advanced filters and data interaction can make it hard to extrapolate the data points you need.

Built-in Facebook ad reports can still be useful on some occasions. Ads Reporting allows you to check each ad account, campaign, and ad data individually, or compared to each other. It also allows you to make pivot tables, and use trend and bar charts to visualize the available data.

And, although it gives you a few different ways to examine and visualize your ads’ performance, it lacks any advanced analytics and fails at providing you with smart, real-time data insights. There are no ways of automating tasks or report generations, and it lacks any real in-depth data analysis features. Instead of being an analytics tool, Facebook Ads Reporting is more of a limited data visualization tool.

Whereas Facebook Ads Reporting is good at providing you with a surface-level, real-time look at your ads, it’s not the best tool for looking at your data from a broader perspective. It lacks any data intelligence to examine your data, and its UI may be hard to navigate through if you don’t have any previous experience with it.

Luckily, the data you need is already there on Facebook, and all you need is the right tool to download it and a template to populate it with, so you can start tapping into its potential.

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All you need to do is to download your data from Facebook Ads into a spreadsheet file. To do it, select the “Columns” button in Ads Manager, click on “Customize Columns”, then select the breakdowns you need and a date range, and export your data.

Now, your data is free from Facebook and ready to be placed into the right template.

The Best Free Facebook Ads Reporting Templates

Here are the best free Facebook Ads Reporting templates to express your data:

1. Polymer’s Facebook Ads Template

Polymer Search allows you to become your own data scientist without writing a single line of code. Thanks to its powerful data analytics and visualization capabilities, Polymer allows you to manipulate your data and intuitively find the insights you’re looking for.

Simply create a free account and drop your Facebook Ads data spreadsheet onto Polymer. Polymer’s powerful AI will take a few seconds to analyze and understand your data, automatically labeling and filing it into an intelligent web app.

Here, you can use pivot tables and other data visualization tools to sort through your data easily and visualize it in multiple ways. However, that’s not all Polymer can do.

Located under “Insights”, Polymer’s Auto Explainer feature allows you to tap into Polymer’s AI so it automatically shows you top performers in any metric of your choice.

Plus, since it’s all cloud-based, it makes it super easy to share your Facebook ads reports and seamlessly navigate through your data regardless of your computer specs.

Sign up for free and drop your first spreadsheet today!

2. Google Data Studio Facebook Ads Template

Made by Supermetics, the Data Studio is a great free tool for Facebook Ads. Besides connecting to other Google-owned platforms, it can also connect to your Facebook Ads data to populate the tool.

Although it lacks any “smart” capabilities, it can still generate better graphs and give you a better dashboard than Facebook, but it’s only free for a couple of weeks.

3. Excel Facebook Ads Reporting Template

Also made by Supermetrics, this template is powerful and free to download. With it, you can easily keep track of your main KPIs, like the ones related to costs and budgets, clocks, conversions, and more.

The campaign also gets a detailed breakdown so it’s easier to understand and analyze it. If you work with Excel a lot, this template can save you some time with routine reporting.

4. Whatagraph Facebook Ads Reporting Template

Whatagraph offers this useful Facebook Ads Report template with attractive visuals and graphs for your most important KPIs. The template is easy to use and easy to share, being aesthetically pleasing and highly customizable.

However, it is locked behind a registration wall, and it may be too limited for larger companies.

5. Porter’s Facebook Ads Funnel Template

Designed by Porter, this Facebook Ads template breaks down your sales funnel and shows you your main KPIs for each stage of the funnel.

With it, you can keep track of your sales funnel’s health, helping you to identify ways to improve and streamline it to make the sale faster. Although the template is well-designed and fairly easy to use, you do have to sign up to Porter to access it.

6. Facebook Ads High-Level Monthly Reporting Template

Designed by Supermetrics, this free-to-download Facebook Ads template allows you to express your Facebook Ads data in a monthly view, allowing you to get insights into the performance of your campaign from different angles.

This template allows for a fairly detailed view of your campaigns, and it’s very easy to use and download. All you need to do is create a copy of it and it’ll be ready to use in your Google Drive. 

7. Detailed paid channel mix reporting template

This free and simple template for Google Sheets gives you an overview of not only your Facebook ads but all your paid ads. This makes it a good option whenever you want to consolidate a whole lot of data from a whole lot of sources into a simple format.

You’ll be able to see each campaign’s KPIs, as well as see the top campaigns and keywords to show you what’s working.

Although simple, this template is free to immediately copy and use.

Choosing the Right Facebook Ad Report Template

Selecting the appropriate Facebook ad report template is critical for understanding your campaign's performance. Your choice will depend on your business needs and the specific Key Performance Indicators (KPIs) you are tracking. This is where a Facebook KPI template can be particularly helpful.

Features to Consider:

• Adaptability: Choose a template that is flexible enough to adapt to different campaigns and objectives.
• User-friendliness: A complicated template will only slow you down. Go for one that's easy to navigate.
• Data Visualization: Graphs and charts can make complex data easier to understand. Ensure your template supports this feature.

Remember, an ideal Facebook campaign report isn't just a data dump; it should provide actionable insights that guide future strategies.

Facebook Advertising Report Example: Key Metrics to Include

When it comes to actual reporting, it's vital to focus on metrics that align with your campaign goals. Here’s a Facebook advertising report example outlining the key metrics you might want to include:

1. Reach and Impressions: Understand the size of your audience.
2. Click-Through Rate (CTR): Measure the percentage of people who clicked on the ad content.
3. Conversion Rate: Track how many clicks translated into your desired action, such as a sale, sign-up, etc.
4. Cost Per Action (CPA): Determine the cost-effectiveness of your campaign.
5. Return on Ad Spend (ROAS): Measure the revenue generated by each dollar spent on advertising.

Final Thoughts

As we’ve seen, the right templates allow you to go beyond the capabilities of Facebook Ads Reporting and allow you to express your data in other useful ways. If you want more than just a template, try downloading your Facebook data and interacting with it through Polymer Search.

‍Try it for free, today!