Facebook Ads Manager may be helpful for basic tasks but aren’t great at helping you make the best data-driven decisions. Luckily, that’s where Facebook Ads reporting tools come in.

Here, you’ll find the best Facebook ad reporting tools to help you go beyond your analytics. We’ll tell you everything you need to know before picking your first reporting tool, and show you how to become your marketing analytics expert without writing a line of code.

Let’s get started!

What Are Facebook Ads Reporting Tools?

Facebook Ad Reporting Tools are software that allows businesses to track their ad performance and present findings in a visual manner. It outlines important metrics such as return on ad spend (ROAS), click-through-rate (CTR), average video watch time, and more. These tools are made to process the data from Facebook ads to help you draw insights from it.

Unlike Facebook Ads Manager, reporting tools are usually very intuitive and easy to use, allowing you to stay informed and make better decisions. Some tools tap into the power of AI to better understand your data, while others offer simple visualizations and automation options to take control of your ads.

Benefits of Facebook Ad Reporting Tools

Although Facebook’s Ads Manager is a free analytics tool, it’s not the most user-friendly tool out there. Even after spending the time needed to learn how to use it properly, it still lacks automation features and other more advanced analytics options.

Ad reporting tools are designed to help marketers understand Facebook Ads data faster and more in-depth than just using Ads Manager.. These tools can help users analyze and categorize data, choose different ways to visualize it, and even keep the user informed with periodic updates.

Some tools connect to Facebook Ads directly and can even replace Ads Manager altogether, offering instead personalized dashboards and automation options.

Top 10 Third-Party Facebook Ad Reporting Tools

Here are the best 10 tools for Facebook Ad reporting:

1. Polymer Search

Made for powerful data exploration, Polymer Search is the easiest way to report on your Facebook ads and infuse them with the power of AI to help you analyze & present data.

Simply download your Facebook Ads data and upload it into Polymer. Polymer will process your spreadsheet and transform it into a fluid web app with clickable, interactive tags and actionable insights. Since the app understands your data, you can use it to generate reports and visuals within minutes of first using it.

Drop your first spreadsheet for free here.

2. Metrics Watch

Metrics Watch is a popular Facebook ad reporting tool with a simple drag-and-drop builder and an intuitive UI. 

Used by platforms like Spotify and Freshbooks, Metrics Watch streamlines Facebook ads reporting, allowing you to automatically track KPIs, and set up periodic data reports and insights to your inbox.

The no-code interface makes it easy to customize reporting, although its pricing may be high for a tool that can only handle Facebook data.

3. Agency Analytics

With Agency Analytics, you can keep track of ads from different clients on multiple social media platforms, making it perfect for larger marketing agencies.

The platform allows you to keep track of the most important metrics, like your campaign’s CTR, impressions, and general ROI. Then, you can use it to generate and send reports to clients with your agency’s branding.

Agency Analytics has multiple integrations and reasonably priced tiers, with a free 14-day trial.

4. AdEspresso

AdEspresso is an Italian-based platform made for individuals and agencies alike, with multiple reporting features for ads on Google, Instagram, and Facebook.

With a powerful split testing feature, you can painlessly test every part of your ads to ensure you’re backing their most optimized version, regardless of which platform you’re advertising on. Unlike Ads Manager, the simple and color-coded UI of AdEspresso is intuitive and friendly, making it great for beginners.

The platform also offers beginner courses on Facebook and Google ads, although all this extra guidance comes at a slightly higher price tag.

5. AdStage

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Made by TapClicks, AdStage is another analytics tool with powerful reporting and automating capabilities for online ads.

The platform supports ads on multiple platforms, including Google, Twitter, Instagram, Bing, YouTube, Quora, and, of course, Facebook. AdStage connects directly into your Facebook Ads account, allowing you to schedule and customize your ads, and automatically manage them according to their performance.

Although the platform is comprehensive and easy to use, it also comes at a fairly high starting price point.

6. Funnel.io

Formerly known as Qwaya, Funnel.io collects your data across multiple online ads platforms so you can prepare it and send it to any app to further analize it or create the reports you need.

The platform centralizes all your marketing data, allowing you to clean it and explore it before you analize it with your favorite tool. This allows you to connect any data to any data visualization or analisis tool, giving you a lot of flexibility for your reports.

With multiple integrations and storage for your raw data, Funnel is a great tool for anyone looking for a place to store, connect, and pre-process their data, before sending it to their favorite analytics or visualization tool.

7. Quintly

Quintly is a simple tool to track ads from all places you’re placing ads, perfect for agencies keeping track of ads in multiple channels from multiple customers. 

With Quintly, you can track ads through social media and streaming services to collect all public information on them. Quintly also allows you to connect your private ad metrics to centralize your data, and give you a holistic view of your Facebook ads.

You can also generate automated reports with your brand, export your data to share online and offline, and even share your dashboards with your teammates and your clients.

8. Madgicx

Madgicx is an all-in-one advertising platform that combines AI and machine learning features to help you improve your ROI.

The platform works with Instagram, Google, and Facebook ads, analyzing data with its AI to help you optimize your ads’ performance, analyzing your copy, and find more audiences. Agencies can also add their branding to the reports they generate, although they may find the few integration options somewhat limiting.

9. Whatagraph

Whatagraph is another marketing reporting tool that integrates to Facebook ads, along with Google, LinkedIn, and many others, to connect and analize your ad performance across all platforms.

With it, you can access customizable report templates, or create your own from the ground up. With over 40 native integrations, simple drag-and-drop widgets, and advanced automated reporting, Whatagraph offers you a comprehensive view of your ads, although at a somewhat high price point.

Made for agencies and larger marketing teams, Whatagraph is a great tool for sales and marketing teams looking to connect all their ads data into one platform.

10. Swydo

Swydo is a simple tool made for monitoring and reporting on your Facebook ads. It uses the data from your ads and analytics on Facebook, Google, LinkedIn, Instagram, and more, and transforms it into automated reports to streamline your process.

The platform offers great value, with unlimited users, dashboards, and reports in every tier, and prices accessible to individuals and agencies alike. Although lacking some advanced options, its streamlined and highly-visual platform makes it a great affordable option.

11. AdZooma

Integrating with Facebook, Google, and Microsoft, AdZooma combines reports and analytics from different platforms to help you find the insights you need to improve your ROI.

The platform offers simple rule-based automations to manage the budget per ad automatically, and gives you automated suggestions to help you manage your ads effectively. You can add unlimited accounts for free, easily create and share report templates, and manage ads across multiple platforms in a limited, forever-free account.

This makes it a great option for users looking for free tools capable of handling and reporting ads, completely for free.

Facebook Ads Reporting FAQ

Here are the answers to frequently-asked questions on Facebook Ads reporting:

How do I get Facebook ad reports?

You can find them directly on Facebook Ads by going to Ads Manager and selecting Reports on the left menu bar. Here, you can create a custom report or a report from a template, and save it in Ads Reporting.

You can also download your Facebook ads information to upload it to a reporting tool, or connect Facebook Ads directly to a reporting and analytics tool to generate custom reports.

How do I analyze my Facebook ad results?

You can use Facebook ads reports to better understand your results, comparing the KPIs of your current campaigns with historical performances, and reviewing how changes on the ad affect its performance.

You can also use third party tools to analyze the data for you, keeping you updated automatically and helping you to find the insights you need to improve their performance.

How can I improve my Facebook ad performance?

There are multiple ways of improving your Facebook ads and their performance, like targeting the right customers narrowing down your audience to the users more likely to convert and excluding audiences that won’t convert. 

You can also use A/B testing to continuously test every aspect of your ads, and take advantage of multichannel campaigns to build on each other. 

Final Thoughts

Although Facebook isn’t the best at offering vibrant reports and visualizations, you can take advantage of third-party facebook ads reporting tools to improve your understanding of your ads’ performance, and help you optimize them.

Ready to get started? Download your Facebook Ads spreadsheet and upload it to Polymer Search to create a powerful web app made to visualize and manipulate your data. Try it for free here.