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E-Commerce Business Overview
Combine your Shopify, GA4, Google Ads, and Facebook data for insights across your business.
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Given the significant advancements in eCommerce analytics software, you’ll find the software that suits your needs. To help narrow your search, we’ve compiled the top 12 eCommerce analytics tools that successful eCommerce store owners rely on.
Are you looking for an eCommerce analytics tool that can help you:
Given the significant advancements in eCommerce analytics software, you’ll find the software that suits your needs.
To help narrow your search, we’ve compiled the top 12 eCommerce analytics tools that successful eCommerce store owners rely on.
Below are the biggest reasons to use eCommerce analytics tools:
TL;DR: eCommerce analytics tools help businesses make data-driven decisions. But with hundreds of analytics software on the web, it's tricky to choose a platform that best suits your products, customers, and eCommerce business goals.
To choose an eCommerce analytics tool, start with your own goals.
While most eCommerce analytics tools share similar features, others are designed for more specific purposes.
Google Analytics, for example, helps eCommerce businesses track website performance data — including web traffic, session duration, bounce rate, and visitor demographics. Others focus on inventory management, customer service, and other eCommerce-specific data.
Setting your goals narrows down your list of potential analytics platforms. But your selection criteria shouldn't end there.
Ensure your analytics platform supports the data types and integrations you need. This ensures seamless data management and reporting between multiple apps.
You may still use third-party data integrations or automation software to consolidate your eCommerce analytics. But ideally, you should find an eCommerce analytics or centralized Business Intelligence (BI) solution to streamline your data management.
A good eCommerce analytics tool offers multiple data visualization and reporting options. It lets you present rows of data into readable charts or tables — preferably with minimal setup.
BI software, for example, can generate interactive visualizations from hundreds of rows of data with a few clicks. Some platforms also use AI to provide data visualization suggestions.
Your eCommerce analytics platform should help you manage or analyze your data (or both) through filters, interactive components, and other user-friendly visual tools. These tools help with issues like duplicate and incomplete data along with data standardization.
Lastly, it's important to look for a cost-effective pricing plan. While a handful of analytics platforms are free, the majority require a monthly subscription or one-time payment.
Pay attention to the number of user accounts or "seats" you need when comparing pricing plans. Preferably, find an eCommerce analytics platform with a flexible pricing model so you don't pay for extra seats.
Below are the best eCommerce analytics tools on the web:
Polymer is a powerful and flexible BI solution that lets you create stunning eCommerce data dashboards.
In addition to advanced data management features, it has a user-friendly editor that lets you build dynamic, interactive data visualizations — absolutely no coding needed.
Polymer integrates seamlessly with popular eCommerce, payment processing, web analytics, CRM, and other data management solutions, such as:
Try this Stripe dashboard template from Polymer.
Despite its depth, Polymer manages the keep the user experience simple and intuitive.
All its data visualization tools are neatly sorted in the block menu. Create column charts, dependency wheels, heatmaps, pivot tables, scorecards, and more using the drag-and-drop interface.
Every visualization comes with easy-to-use customization and configuration options. You can also use AI to get data visualization recommendations, which get generated in seconds.
Some examples of AI-recommended insights for eCommerce are:
Individual visualizations can be downloaded as images — perfect if you're putting together a presentation, white paper, or any data-intensive content. You can also share your entire data dashboard directly with colleagues through a sharing link or embed code.
Polymer lets you consolidate all your data from multiple sources — thanks to its lineup of data integrations. Data can then be compiled and organized into individual dashboards, simplifying data analysis.
To manage your data, simply click the data source from the main dashboard and go to the 'Data' tab. Sift through your data using filters, sorting orders, or data categories to find the data you need.
Polymer lets you download your data using CSV, XLS, and JSON file formats. You may also assign a custom header for your database as needed.
Image Source: Analytics.Google.com
Google Analytics is the internet's go-to website analytics platform. It has everything you'll ever need to monitor your eCommerce website, along with your traffic channels, audience, conversion goals, and individual content performance.
Thanks to its popularity and diverse data collection capabilities, Google Analytics supports a sizeable range of third-party integrations.
Some of the best examples are:
While Google Analytics doesn't have the most colorful or fanciest charts, its data visualization and reporting features are incredibly efficient.
The main dashboard starts off with top-level metrics that matter in every eCommerce website. This includes your website's unique visitors, total sessions, bounce rate, and average session duration.
Image Source: Analytics.Google.com
Right below these metrics, you'll find a bunch of valuable website performance data. eCommerce businesses, in particular, will find the following metrics extremely useful:
Image Source: Analytics.Google.com
You'll find more insights on your eCommerce website in other areas of Google Analytics.
For example, behavior reports reveal important insights about your customers. This includes their average time on your pages, bounce rate, most viewed pages, and specific user interactions or "events."
Image Source: Analytics.Google.com
For reporting, you can export your data as a CSV, Excel, Google Sheets, or PDF file. Google Analytics also lets you share reports directly via email.
Google Analytics gives you modular control over your account's structure, goals, and reports. Some reports also let you organize data through advanced filters, measurement dimensions, and user segments.
Image Source: Analytics.Google.com
Google Analytics also features interactive charts on top of the full, in-depth reports. To better view your data, switch between the available visualization modes and consider defining two metrics for comparison.
Image Source: Analytics.Google.com
Google Analytics and all core versions are free to use. However, a paid version called "Google Analytics 360" costs $150,000 per year for enterprise features such as data sampling, dedicated support and training, and integrated campaign management.
Image Source: Heap.io
Heap is a modern analytics platform that lets you analyze user interactions with your online properties. For eCommerce businesses, it unveils how customers navigate your online storefront — providing a complete view of the buyer's journey.
To enhance Heap's tracking capabilities, it leverages data integrations with a handful of software categories. Seamlessly integrate data from your CRM, data warehouse, customer feedback solution, marketing automation tool, and eCommerce platform.
Here are some of the apps and services that integrate with Heap:
One of Heap's best features is the Session Replay tool. This allows you to capture, visualize, and analyze customer interactions with your website through heatmaps.
Session replays can track both mobile and desktop user experiences. They provide eCommerce businesses with an opportunity to monitor exactly how their customers explore their stores and complete (or abandon) their purchases.
Image Source: Heap.io
Heap also helps eCommerce businesses understand the page-level performance of their online store. It lets you create custom visualizations based on your eCommerce goals, measuring conversion rate, monitoring your sales funnel, tracking user engagement, mapping the customer journey, and more.
Image Source: Heap.io
With Heap, data analysis begins as soon as you start creating your first chart.
Remember, the data visualization process starts off by letting you choose the insights you want to gain. It could be related to the buyer's journey, user retention, user acquisition, and so on.
To enhance your analysis, use filters, data groupings, date ranges, and user comparisons.
Image Source: Heap.io
Heap also includes chart templates you can use to bypass most of the visualization process and kickstart data analysis. Templates are built around specific questions, like:
Image Source: Glew.io
Glew is an analytics tool specifically built for monitoring, processing, and visualizing eCommerce data.
Glew integrates with major eCommerce platforms for streamlined data processing. Some of the supported eCommerce platforms for direct integration are:
Glew also integrates with Google Analytics to give you a single source of truth for all your eCommerce store data. Other data connectors can be used for integrations with Amazon, Braintree, CJ Affiliate, eBay, and similar services.
Glew offers different dashboards and report pages tailored to every area of eCommerce. The performance analytics dashboard, for example, provides insights on marketing and advertising channels.
Image Source: Glew.io
In terms of reporting, Glew lets you put together custom dashboards with handpicked data visualizations. Reports can be exported as CSV files or shared with other users.
Image Source: Glew.io
Data analysis with Glew focuses on essential aspects of eCommerce, like inventory management, email marketing, customer relationships, and product management.
There's no need to build an entire dashboard from scratch to extract actionable insights. As soon as you integrate your online store data, it's easy to identify your best-selling products, most efficient marketing channels, seasonal inventory trends, and more.
Image Source: Glew.io
Image Source: LookerStudio.Google.com
Looker (formerly "Google Data Studio") is a data dashboard and reporting tool. Similar to Polymer, it has a drag-and-drop dashboard builder and supports numerous integrations for data collection.
Thanks to the popularity of Looker, it smoothly integrates with hundreds of third-party platforms — from advertising solutions to review management tools.
Some examples of Looker data integrations are:
There are only a few alternatives to Looker Studio that can match it in terms of data visualization, analysis, and reporting.
While both Polymer and Looker are a league above the rest in terms of data processing, Looker has a steeper learning curve than most ecommerce analytics tools.
Aside from a few pre-built templates, Looker is meant to help businesses create DIY data reports. You'll need some technical skills to get your data dashboard up and running.
On the flip side, you can insert all kinds of data visualizations into your reports, such as pie charts, bubble maps, column charts, visual lists, and treemaps.
Image Source: LookerStudio.Google.com
Looker Studio also lets you insert interactive "control" elements to aid with data analysis. Elements like advanced filters, drop-down lists, sliders, and preset filters not only reduce clutter on report pages, but also give users the option to view the complete data whenever necessary.
Image Source: LookerStudio.Google.com
The report creation process in Looker Studio may not be the most intuitive or user-friendly, especially when compared against Polymer's reporting capabilities. But its versatility pays off in the end when it's time to read the numbers.
Reports can also be shared in different ways with colleagues. Download report pages as PDFs, generate an embed code, share a link, or invite them to your Looker Studio workspace.
Read Polymer vs Looker Studio for a more in-depth comparison between the two platforms.
Image Source: LookerStudio.Google.com
Looker's base version is free to use with some limitations. But if you need to process data from third-party integrations, you're required to avail a paid subscription.
Image Source: GetCAKE.com
CAKE is a marketing analytics platform that also provides an eCommerce data management solution. This lets you design visualized reports for product management, voucher attribution, inventory management, and so on.
CAKE is backed by a number of technology and third-party integrations to optimize data collection.
In terms of data visualizations, CAKE prioritizes providing complete, in-depth data visibility. It's not the easiest eCommerce analytics software to use, but it's more than capable of providing the exact information you need to empower your decision-making.
Image Source: GetCAKE.com
CAKE generates visual reports for your eCommerce marketing channels, customer demographics, and special promotion campaigns. It can also track affiliate marketing performance data, sales attribution, and commission payouts — perfect for eCommerce brands that work with affiliates.
To help with data analysis, CAKE lets you filter data based on date range, product brands, devices, and affiliate marketers. Data is categorized on a higher level for multiple storefronts.
Image Source: GetCAKE.com
CAKE lets you create custom report views to highlight crucial eCommerce data. Custom reports can be shared with other team members or downloaded as CSV documents.
For information on CAKE's pricing, contact their sales team directly and request a demo.
Image Source: Optimizely.com
Optimizely helps eCommerce businesses make data-driven decisions through A/B testing and data visualization tools. The platform focuses on specific areas of your eCommerce business, be it product information management, content marketing, multivariate testing, and everything in between.
Optimizely can be used to test and analyze data with third-party platforms. All you need is to install the appropriate integration within the app dashboard.
Optimizely is a modern analytics platform that creates clear, clutter-free, and data-rich reports. While it doesn't rely heavily on colorful visualizations, it organizes and simplifies data analysis with clear scorecards, pivot tables, and interactive lists.
Image Source: Optimizely.com
Reports can be shared with stakeholders through CSV exports, shareable spreadsheets, or email. Of course, team members with the appropriate user accounts can access data through your virtual Optimizely workspace.
Small teams with up to five members can use Optimizely's basic content marketing features free of charge. Experimentation and eCommerce pricing plans, however, are available upon request.
Image Source: Hotjar.com
Hotjar is a user experience optimization tool that will help you improve the shopping experience on your online store. Its main features include heatmaps, session recordings, customer interviews, and survey tools.
Although Hotjar doesn't rely on external data sources to provide meaningful eCommerce insights, integrations let you do more in terms of reporting, team collaboration, and data analysis.
Hotjar's primary data visualization tools reveal how customers interact with your online store. Heatmaps, for instance, visualize page sections that get the most attention and those that get ignored.
Image Source: Hotjar.com
To get qualitative data, Hotjar lets you run feedback and survey forms. You may also conduct 1:1 interviews, compile the results, and analyze the data in one place.
Hotjar has a free version that can track up to 35 sessions per day. To raise the limit and unlock more features, you need to pay for a monthly subscription.
Image Source: Bluecore.com
Bluecore is a unique eCommerce analytics platform that provides AI predictive models and customer intelligence tools to improve your decision-making. It also includes personalized marketing tools for your email, paid media, mobile, and on-page channels.
Bluecore integrates with eCommerce platforms, customer acquisition tools, financing services, and other third-party solutions. Some examples are:
Everything in Bluecore is designed for developing successful retail marketing plans. Its visualizations are clean, detailed, and scannable.
Image Source: Keen.io
But when it comes to making data-driven decisions, Bluecore's strength lies in built-in workflow recommendations to bolster your online store traffic. Bluecore relies on predictive analytics to create personalized product recommendations, content, and special offers to maximize conversions.
For pricing information, request a demo and contact Bluecore's sales team.
Image Source: Kissmetrics.io
Kissmetrics is a popular, event-based analytics platform designed for optimizing web properties. As an eCommerce business, you can use it to track and visualize online store metrics like user actions, conversion rate, time between events, and total on-site actions.
Kissmetrics uses integrations with website builders, A/B testing tools, eCommerce platforms, and other services for data collection purposes. For eCommerce brands and online retailers, the integrations that matter include:
Try this free Wordpress dashboard template from Polymer.
Similar to Google Analytics, Kissmetrics lets you compile reports into one dashboard and streamline data analysis. Pin reports for data such as page views, campaign sources, and user countries to visualize them.
Reports may contain a combination of interactive charts, scorecards, pivot tables, and lists depending on the data type. Once compiled, Kissmetrics lets you export your data as a CSV file, JSON file, or email (to a Mailchimp list).
Image Source: Kissmetrics.io
Image Source: Conjura.com
Conjura is an analytics solution that automates data analysis and uses industry benchmarks to provide actionable recommendations. The process starts with an "eAssessment" that evaluates your eCommerce business data and generates readable reports.
Conjura requires an eCommerce platform integration. You may also integrate your analytics and marketing management platforms to consolidate your data management into one workspace.
The supported Conjura data integrations include:
Conjura features to-the-point data visualizations that compare your online store's performance with industry benchmarks. You can start analyzing your sales, revenue growth, site traffic, marketing channels, and more with little setup.
Image Source: Conjura.com
For more specific data analysis goals, Conjura lets you use DIY analytics tools. Track KPIs like ad spend, conversion rate, sessions, customer acquisition cost, and more.
Conjura's industry benchmark data is available for free — perfect if you can import your own eCommerce data. For self-service analytics, the "Prime Analytics" package starts at $199 per month.
Image Source: Woopra.com
Woopra lets you take a close and detailed look at the buyer's journey. It's also equipped with tools to help you turn customer data into automated, personalized user experiences.
For a comprehensive look at the buyer's journey, Woopra supports over 50 integrations with third-party tools and services.
Woopra's data visualizations are built to help eCommerce businesses gain a deeper understanding of the buyer's journey. This will help you identify bottlenecks in your sales funnel and make adjustments to maximize conversions.
Image Source: Woopra.com
In terms of pricing, Woopra offers a free version to help new eCommerce businesses explore and understand the value of analytics. Once their website processes over 500,000 user actions, they'll need to shell out $999 per month for the "Pro" plan.
Make data-driven decisions more effectively with an all-in-one BI dashboard platform.
Polymer checks all the boxes when it comes to the qualities you need from an eCommerce analytics solution.
The software is cost-effective, easy to use, and generates interactive data visualizations that turn your eCommerce data into valuable, actionable insights.
See for yourself how fast and easy it is to uncover profitable insights hidden in your data. Get started today, free for 7 days.
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